Redefine the value of your conference with Interactive Interventions

Today, conference audiences need to be stimulated in order to avoid event fatigue. The days of simply ‘piling them into a darkened room and preaching from a raised platform at the front’ are well and truly over.

Modern conferences that allow for dialogue, as opposed to old-fashioned monologue, cater better to audiences in the 21st century. This is because audiences prefer to be involved and engaged rather than having to sit passively for hours on end. By taking carefully designed interactive interventions and weaving them into a conference agenda, businesses can actually generate better interest, excitement, attention and measurable results from every event.

Having spoken at over 2700 conferences across 44 countries, Michael Jackson has created a series of appropriate interventions, which can be woven into any agenda in order to produce valuable information and outcomes. By delivering the following interventions, Michael has not only achieved excellent ratings from conference organizers and clients around the globe, but from conference delegates themselves.


Following a brief explanatory presentation which explains why new business thinking is necessary for change, Michael will then allow you to discover what’s preventing your business from achieving even better results by leading a hand-picked groups breakaway session with your delegates. By allowing them to determine what they believe needs to be Simplified, Smartened Up and Specialised inside the company, and then through a lively shared feedback session which follows, this intervention throws a powerful spotlight on the audience’s real thinking about their real life, day to day, business issues.



Identify the key issues inside your business with this innovative intervention designed to allow the true voice of your company to be heard. By placing your audience in hand-picked small groups of anything from 6 to 10 people for 20 minutes, stimulating them to think like the CEO and then via carefully facilitated feedback, accurately take the temperature of your organisation. This intervention delivers instant and accurate real research as to the key issues of the day which are on your employees’ minds; providing a safe learning and discussion platform of significant value.


After an opening brief presentation detailing how the process of change always runs through an incredibly detailed curve of downward negativity before an eventual upswing of positivity, the delegates are broken into groups and tasked with developing the answers to three significant change-orientated questions about their real-life view of business. Where are we now on the change curve? What’s happened so far around the process of our change? What’s stopping us from realising the change? Having done so, and reassembled for a lively shared feedback session, this intervention uncovers the audience’s real thinking about the changes currently being faced inside the company.


By challenging conventional wisdom and stereotypical thinking; this engaging fun-filled group intervention runs in the plenary room, taking the delegates on a Titanic journey of discovery, which reveals itself on conclusion to have completely challenged and changed everything that people take for granted. It’s an “AHA” experience and one that will lighten the mood whilst providing some subtle food for thought around behavioural change and diversity.


The best stories of the company usually come from the people inside the organisation and this intervention is designed to stimulate conversation. Michael will work with you to develop your own company’s timeline for your event based around the delegates in the room, from the longest serving employees to the most recent. By inviting each forward on to the stage (without their prior knowledge) to each chat about their milestones and memorable moments live – this interview-styled intervention generates incredible value and interest; not only showing the company at its most ‘human’ but showing an interesting and diverse side to the business.